Report

The State of Fashion 2021

Our fifth State of Fashion report with McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Featuring Digital Sprint, Seeking Justice, Travel Interrupted, Opportunistic Investment and Retail ROI.

READ NOW

BoF Professional Exclusive

Kering’s Gregory Boutté on Fast-Tracking a Digital Upgrade

9 December 2020 • By Robert Williams

Share Comment

News & Analysis

The Year Ahead: Learning to Live with the Virus

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment

News & Analysis

The Year Ahead: Diminished Demand Is Here to Stay

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment

News & Analysis

The Year Ahead: The Digital Sprint Will Have Winners and Losers

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment

News & Analysis

The Year Ahead: Consumers to Seek Justice in the Supply Chain

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment

News & Analysis

The Year Ahead: Travel Disruption Will Redraw the Fashion Map

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment

News & Analysis

The Year Ahead: Less Is More for Both Consumers and Brands

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment

News & Analysis

The Year Ahead: Fashion Is Set for a Surge in M&A

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment

News & Analysis

The Year Ahead: Keep Your Suppliers Close

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment

News & Analysis

The Year Ahead: Rethinking Retail ROI

7 December 2020 • By BoF Team and McKinsey & Company

Share Comment
More Case Studies You Might Like
Case Study

How Lululemon Built Athleisure's Leading Brand

July 2020

Case Study

The Next Wave of Luxury E-Commerce

April 2020

Case Study

How to Market a New Brand

January 2020

Case Study

Decoding Gucci's Merchandising Success

September 2019