Case Study

Abercrombie & Fitch's Brand Reinvention

October 2021

Case Study

Livestreaming: How Brands Can Make It Work

September 2021

Case Study

Unpacking Uniqlo’s India Strategy

August 2021

Case Study

Fashion's Last Mile Opportunity

July 2021

Case Study

Can Selfridges Future-Proof the Department Store?

June 2021

Case Study

Sephora’s Bid to Dominate Global Beauty Retail

April 2021

Case Study

The New Four Ps of DTC Marketing

March 2021

Case Study

How to Sell Skin Care at Every Price

February 2021

Case Study

Inside Farfetch’s Bid to Dominate Luxury E-Commerce

January 2021

Case Study

Inside Nike’s Radical Direct-to-Consumer Strategy

December 2020

Case Study

How to Build a Customer-Centric Brand

October 2020

Case Study

Gen-Z Shopping: Separating Myth from Reality

October 2020

Case Study

Tapping into the Future of Physical Retail

August 2020

Case Study

How Lululemon Built Athleisure's Leading Brand

July 2020

Case Study

How Levi's Is Navigating the Purpose and Profit Trade-Off

May 2020

Case Study

The Next Wave of Luxury E-Commerce

April 2020

Case Study

Lessons from Fashion's Journey to Radical Transparency

February 2020

Case Study

How to Market a New Brand

January 2020

Case Study

How Dior Plugged into Digital China

December 2019

Case Study

Inside Moncler’s ‘Genius’ Strategy

November 2019

Case Study

Ganni: How a Local Label Built a Global Brand

October 2019

Case Study

Decoding Gucci's Merchandising Success

September 2019

Case Study

Inside H&M's $4 Billion Inventory Challenge

July 2019

Case Study

How to Maximise Your Influencer Strategy

May 2019