Kylie Cosmetics and Balenciaga are the latest brands to wipe their social media accounts ahead of a major launch. Here’s the logic behind the strategy and how to execute well.


Paying for purchases in instalments has quickly become ubiquitous online. But Klarna, Affirm and the other fintech players that dominate the space have loftier goals.


A return to pre-pandemic beauty habits means people are heading back to stores to shop for skin care and makeup — and investors are rethinking where they’re putting their cash.


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