BoF - The Business of Fashion

Generation Next

Fashion executives are rightfully obsessed with the Millennial and Gen-z consumers upon whom the industry’s very future depends. Who are they and how to reach them? Featuring Selena Gomez, Lily-Rose Depp, Adwoa Aboah, Kris Wu, Alexandre Arnault, Teen Vogue.

People

Farren Fucci’s Hyper-Sexualised ‘Hoesthetics’

27 October 2017 • By Osman Ahmed

With a ‘streetwear meets erotica dominatrix’ aesthetic, the 25-year-old stylist aims to build his own brand at the intersection of fashion, music and philanthropy.

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People

Kris Wu: China’s Influencer ‘Triple Threat’

18 October 2017 • By Casey Hall

The singer, actor and now ambassador for brands as varied as Burberry and McDonald’s has gone from K-Pop boy band member to bona fide superstar with unparalleled influence over China’s Millennial market.

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Op Ed

Op-Ed | When Image Is Everything

13 October 2017 • By Christopher Wallace

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Intelligence

10 Boutiques Winning with Gen-Z

13 October 2017 • By Christopher Morency

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People

Isamaya Ffrench: ‘It's Quite Empowering to Transform Yourself’

7 October 2017 • By Osman Ahmed

How the avant-garde makeup artist is changing the face of beauty with her conceptual and performative approach.

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BoF Professional Exclusive

Decoding Chanel’s Gen-Z Strategy

2 October 2017 • By Lauren Sherman

Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s most powerful luxury house adjust its strategy?

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Opinion

In the Aesthetic Blender

30 September 2017 • By Osman Ahmed

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BoF Professional Exclusive

How Adidas Converted the Cool Kids

26 September 2017 • By Vikram Alexei Kansara and Christopher Morency

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People

Alexandre Arnault, LVMH’s Digital Scion

24 September 2017 • By Imran Amed

How the 25-year-old third child of the mastermind behind the $130 billion luxury goods empire joined the family business, became co-CEO of Rimowa and emerged as LVMH’s secret digital weapon.

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