Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.

New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.

When American Eagle Outfitters Inc.’s in-person sales took a hit from the Covid-19 pandemic last year, the retailer decided to make a bigger bet on

The social media platform acquired the fit tech startup, it announced Wednesday, in an attempt to further move into the fashion and e-commerce space.

The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.

As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.