A new dynamic is taking shape between not only Western and Chinese agencies, but also niche and multi-purpose players, creating bold and innovative ways for global brands to connect with the local market.

The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.

The transaction marks the end of an era for the company as it aims to strengthen its main brands, Calvin Klein and Tommy Hilfiger, and recover from the pandemic. BoF speaks to chief executive Stefan Larsson.

The American fashion group is exiting the business to focus on its core brands, Tommy Hilfiger and Calvin Klein.

H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.

Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.

The social media platform acquired the fit tech startup, it announced Wednesday, in an attempt to further move into the fashion and e-commerce space.

We collate every job opportunity now live on BoF Careers for applicants seeking work in Europe and share exclusive insights and insider tips from hiring managers at Calvin Klein and Zalando.